TENNESSEE ALABAMA GEORGIA

 

I make the noise easier to ignore
and the story impossible to miss.

About

THE WORK HAS ALWAYS BEEN ABOUT PERSUASION — NOT POLITICS.

I translate complexity into language people can actually use. That applies to campaigns, city growth, corporate positioning, investor narratives, public affairs, crisis response, and creative work. I don’t separate strategy from creative. The strongest work happens when message, structure, aesthetics, and timing move together.

My work is built for pressure. I’ve spent years operating in environments where the room was divided, the stakes were real, and there was no reward for sounding clever but being useless. That tends to sharpen a person.

I’m sharp. I’m looking for the room where that matters.

Brand ArchitectureCivic Communications Campaign StrategyCreative Direction Executive MessagingFilm Production Place NarrativeCrisis Comms Investor RelationsPublic Affairs C-Suite AdvisoryNarrative Architecture
Selected Work

BUILT TO
PERSUADE.

Three projects. Three different problems. One through line: narrative built to move people and produce results that last.

BrandingDesignCopywritingFilmWebAdvertisingManagement

HOW “BATTLE.WORKS”
WORKED.

Tommy Battle entered his 2012 re-election with a dated brand and a mandate to prove Huntsville's growth wasn't luck. Red Brick rebuilt his identity from the ground up — $0 TV, $0 radio, $0 outdoor — and won 80.6%. Then did it again in 2016 at half the cost, with 80.7%. The brand outlasted four terms, a gubernatorial run, and became the visual language of a city's transformation.

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CopywritingBrandingDesignPublic RelationsViral

HOW ONE BREWERY TURNED
POLITICAL CONTROVERSY INTO
A SMALL BUSINESS BOOM.

When Alabama Governor Robert Bentley's affair became the dominant political story in the state, Red Brick saw an opening no one else did. A chalkboard. A double meaning. A press kit. "Unimpeachable Pale Ale" reached 4.25 million people, hit 30+ markets, and turned a local brewery into a national story — with zero paid media.

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BrandingAnimationDesignWebPhotography

A CHANGING
CHAMBER.

Huntsville had become one of the fastest-growing metros in the South. The Chamber's brand hadn't kept pace. Red Brick built a complete identity system — new mark, seven-department color architecture, typographic system, custom iconography, and a responsive website — positioning the Chamber for economic development conversations at a global scale.

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Film & Visual Storytelling

THE WORK
IN MOTION.

Featured Film
DOWNTOWN HUNTSVILLE, INC. | SPACE TO INNOVATE
Built to drive civic pride and momentum around a new public-private partnership repositioning downtown Huntsville.
Campaign Film
BATTLE.WORKS.
Explainer series from Tommy Battle's 2016 re-election — complex policy made compelling.
Civic Film
A CITY ON THE RISE
A civic love letter developed with the Huntsville Madison County Chamber for a broader audience.
Institutional Film
HUNTSVILLE POLICE DEPARTMENT | A CALL TO BE THE BEST
A recruitment film built to elevate perception of the department and attract strong candidates through disciplined storytelling.
Institutional Series
LIMESTONE COUNTY SCHOOLS
Monthly film series supporting communication and community engagement for a growing district.
Cultural Institution
HUNTSVILLE SYMPHONY ORCHESTRA
Overview film reflecting institutional excellence and cultural presence — clarity over spectacle.
Executive Profile
PINNACLE SOLUTIONS | MIKE DURANT
Executive profile and brand narrative for Pinnacle Solutions, led by CW4 Mike Durant (Ret.), subject of Black Hawk Down.
Closing Film
BLUE ORIGIN | WELCOME TO ROCKET CITY, USA
Used in Huntsville's recruitment of Jeff Bezos' Blue Origin and at the public celebration welcoming the company to the Rocket City.
Selected Political Work

25+
CAMPAIGNS.
UNDEFEATED
AGAINST INCUMBENTS.

Campaign Record — 90%+ Win Rate
Experience

WORK HISTORY.

PARRALEL LLC
PARRALEL LLC
Founder & Chief Strategist
Nashville-based creative and public affairs firm — Parralel Studio and Parralel Civics.
2024—Present
Details
  • Founded two-division creative and public affairs firm focused on place-based storytelling, civic communications, and brand architecture across the South.
  • Parralel Studio: creative direction, brand identity, and film production for civic, institutional, and private sector clients.
  • Parralel Civics: public affairs strategy, civic communications, and narrative architecture for campaigns, governments, and advocacy organizations.
  • Developing the Civic Compact — a membership network connecting civic communicators across the region.
AXXEUM
AXXEUM
VP, Communications, Strategy & Growth
Built Axxeum's first integrated communications strategy, repositioning the firm from niche aviation contractor to competitive mid-tier defense firm within the Redstone Arsenal ecosystem.
2023—Present
Details
  • Built the company's first integrated communications and growth strategy — repositioning Axxeum from a niche aviation contractor into a competitive mid-tier defense firm.
  • Directed $3M+ in proposal budgets, producing winning bids that expanded the federal contract pipeline by $26M+ in 2024.
  • Produced investor decks and LP materials that secured $3M+ in new capital commitments.
  • Led a complete corporate rebrand — new identity system and digital presence improving visibility with primes, partners, and federal stakeholders.
  • Functioned as de facto Chief of Staff to the Managing Partner across a $20M+ portfolio; advised C-suite on reputation strategy and crisis playbooks.
  • Built and managed a cross-functional team of 9 spanning communications, capture strategy, digital, and PR.
RED BRICK STRATEGIES
RED BRICK STRATEGIES
Founder, CEO & Principal Strategist
Founded and scaled North Alabama's most decorated creative and strategy firm. 70+ ADDY awards. 25+ campaigns. 90%+ win rate. Undefeated against incumbents across party lines.
2013–2023
Details
  • Founded and scaled from solo operation to $2M+ annual revenue and 15+ staff.
  • 70+ ADDY awards including Best in Show, plus national Pollie and Reed awards.
  • Directed 25+ campaigns across party lines with a 90%+ win rate and a perfect record defeating incumbents.
  • Designed full brand identity for Campus 805, now recognized nationally as a top adaptive reuse destination.
  • Developed investor materials supporting Mazda Toyota's $1.6B facility (4,000 jobs), Blue Origin's $200M expansion, and Remington's $110M relocation — contributing to $1B+ in regional economic development.
  • Produced Best of Show campaigns for Huntsville Ballet and Downtown Huntsville, Inc.; directed HPD 'A Call to Be the Best' delivering record applicant turnout.
  • Expanded beyond politics into economic development, tourism, higher education, and public health.
CITY OF HUNTSVILLE
CITY OF HUNTSVILLE
Chief of Staff & Communications Director
Senior advisor to Mayor Tommy Battle during a $500M+ civic expansion. Established Huntsville's first Communications Office. Supported $500M+ in new city revenue during tenure.
2008–2012
Details
  • Senior advisor to Mayor Tommy Battle during a $500M+ civic expansion, overseeing 12 staff and a $2M+ communications budget.
  • Established and funded Huntsville's first Communications Office — consolidating public information into a modern, professionalized division.
  • Directed daily press operations, crisis response, and rapid reply coordinating 50+ state and federal partners — positioning Huntsville as a national leader with dual AAA credit ratings.
  • Oversaw a complete rebrand of city government — seal, website, digital platforms, signage, city TV, and reporting formats.
  • Managed crisis communications as national spokesperson during the April 27, 2011 tornado outbreak and more than two dozen other major events.
  • Led Huntsville to become one of the nation's first cities to formalize social media policy — recognized by UPenn's Fels Institute as a national leader in civic digital communications.
  • Supported $500M+ in new city revenue and industrial recruitment during tenure.
Education
UNIVERSITY OF ALABAMA
B.A. — Political Communication · Tuscaloosa, AL
2003
Contact

LET'S
TALK.

Send a Message LinkedIn
Email
[email protected]
Phone
615.398.1863
Based In
Nashville, Tennessee
Available For
Seeking a Chief Brand Officer or Chief Communications Officer role. Full-time preferred. Nashville-based and open to relocation nationally.